Consumers stockpiled food, hand sanitiser and toilet paper as regular shopping habits ground to a halt. Interest in the category has swelled in recent years and spilled over into the secondary market where revered single malts and distilleries’ inaugural releases have set auction records.īut in 2020 came Covid‐19, which has affected every major market worldwide. The world of luxury spirits has become known for its ultra‐ premium price tags and quality liquid, which can often be made with some of the rarest and oldest stock available. *This feature was originally published in the October 2020 issue of The Spirits Business Amid the pandemic, has their success been thwarted? High-end spirits were outgrowing lower-end counterparts at the start of 2020, with emerging categories forecast to soar.
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